ryan evan davis
san francisco
product designer
Project 04

Pipeline

An upfront investment to reduce bottleneck

In early 2017 I systematized the way marketing teams work with design at Mixpanel. I was the first communication designer at Mixpanel, and before being promoted to visual designer, helped as we built out an entire marketing organization. As you can imagine, this team would need the foundations of pipeline to function properly and speak in a consistent visual language. Working directly with content marketing, we mapped out and templatized dozens of pages so teams wouldn’t even have to look at design's task board.

Building out a broad toolbox for all needs

While being the sole designer is almost always a challenging position to be in, it allowed me to more easily make a cohesive set of assets that gave everything a consistent voice. The range of work included illustrations, print work, resource hubs, demand generation pages, role based pages, and case study pages. I also created several event booths, including a modularized system. While a lot of these pieces aren’t among the sexiest projects I’ve done, the content team uses these templates every single day and they collectively form a great deal of Mixpanel’s forward-facing material.

A new look and feel

I refreshed the Resources page where we housed many of the templates our content team uses on a regular basis. I made this page more responsive and easier to consume, while also testing what tagging different resources per role would do for engagement. Once we validated that, the unordered lists were easier to consume, we started exporting the style established on this page to other pages on the site.

With GDPR coming up, our legal team wanted to be sure customers knew where to reach out to them. I built this page to match the Resources page, adding harder lines to convey more authority.

The demand generation team needed scalable layouts for the various formats of content, and realistically, they can’t get a dedicated designer for each piece of content they produce. To that end, I made a few simple designs for their existing campaigns and developed a modular system to switch collateral in and out depending on what they were doing.

Wrapping up the quick fire webpages, I pushed some designs for role based and casestudy pages. These pages were a bit higher fidelity than the previous, but shared a lot of aspects such as the ability to shift modules around to match the content or story the teams wanted to tell.

From digital to physical

I really enjoy making things that are flexible and scalable. I think pushing a design to feel near perfect is exciting, but even more so is when you add or take away or see in a different context; does it stand up? In the next few examples, that question of whether it (literally) stands up was really important to the events team.

Stretching a muscle from my university days

While I love making apps and pages, it can be fun to see your work as a tangible product. My specs for this pop-up booth were that it needed to be 1) able to be constructed by a single individual and 2) that it needed to look good even in poor lighting. To provide as many options as possible, each piece of the booth is rearrangeable, depending on what looks best in a given space—a few layout possibilities are pictured below, all of which feature my illustration work.

This next booth was from the Mind the Product event in London, which required filling up a wall that was a whopping 45 meters. To tackle this, I went on the hunt for geometry to help fill space. I was inspired by the events name itself ‘Mind the Product’, pulling in an old Mixpanel slogan in a one-off font art piece.